Devil's Advocate

Singapore

   According to Devil's Advocate blog, I will explains briefly about  my research paper results  regarding Singapore, as well as draw the image of its marketing environment. The research paper contains the explanations about the culture, official spoken languages, state of economy, level of technology, religion,climate, population, political and legal system and also potential for economic growth. In the conclusion of my research paper, I will highlight advantages and disadvantages of the Singapore marketing environment and how to overcome this adversity.

  Singapore is the country of islands which located on the South of Malay Peninsula. Its area is only 704,0 square kilometers, and it is smallest country in Southeast Asia. There are four spoken official languages such as Malay, Mandarin, Tamil and English. The population of Singapore is about 4,700,000 people and the density of population is 6,400,0 per square kilometer.  Singapore has a tropical climate, which is warm and humid. The temperature is uniform through out the year, ranging between 24'C and 32'C, moderated by sea breezes  It is multicultural as well as multi-religious country. Singapore becomes a famous attraction city for tourist from all over the world and tourism is one of the largest industries in the country. In 2011, this city attracted more than 20 million tourists and government definite laws to attract even more tourist such as legalizing gambling which located in Sentosa island.  Furthermore, this research contained the information about the unique behaviors, attitudes and spending patterns of consumers in Singapore. Trends in Singapore's marketing environment are analysed from an economic,demographic and cultural, as well as a consumer behavior and marketing perspective. The analysis shows the picture of a fairly wealthy society with good future prospects.